Povestile Moleskine
Povestile Moleskine este un proiect realizat de Carturesti, sustinut de The Institute si Compulsive Drawer, care a avut loc in luna noiembrie anul acesta si a presupus scrierea unor povesti dadaiste, la care au participat creativi si jurnalisti din diverse agentii si redactii.
Cum a functionat? Patru agende Moleskine au plecat de la The Institute, iar cei care le-au primit le-au desenat, scris, cosmetizat, semnat si trimis mai departe. Cei ce primeau agenda aveau datoria de a continua povestea primita si de a o trimite la randul lor mai departe. S-a creat astfel o leapsa creativa.
Agendele Moleskine au ajuns in 19 agentii.
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Agenda 1: Three(Kitra), McCann Erickson (Catalin Dobre),The Geeks&Leo Burnett Group (Costin Radu), Frank (Corina Catrinoiu), Oxygen PR (Ruxandra Morariu) si Rusu+Bortun Brand Growers (Marc Bortun si Tudor Nastase)
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Agenda 2: Bridge Communication (Laura Leonte), Publicis(Mihai Costache),Graffiti BBDO(Dan Sendroiu), Saaatchi&Saatchi (Ana-Maria Taralunga), Propaganda (Mihai Calota), Carturesti (Daniel Voinea)
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Agenda 3:Punct Advertising (Ghica Popa), 23 Communication Ideas (Alina Maria Popa), Webtailors (Liviu Redeleanu si Ioana Limoncu), Friends Advertising (Sorin Tranca), DDB (Corina Bacanu),Grey (Ema Prisca), GMP (Stefan Vasilachi)
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Agenda 4: Decat o Revista (Lavinia Gliga), Edeea(Gabi Piturlea), Esquire (Sebastian Ispas), Hot News (Iulia Rosca),Corporate Media Publishing (Diana Bogdan).
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